Social Comparison Manifests in Event-related Potentials

Social Comparison Manifests in Event-related Potentials

Social comparison, a widespread phenomenon in human society, has been found to affect outcome evaluation. The need to belong to a social group may result in distinct neural responses to diverse social comparison outcomes. To extend previous studies by examining how social comparison with hierarchical characteristics is temporally processed, electroencephalography responses were recorded in the ...

Event-related potentials to schematic faces in social phobia

Social phobia has been associated with an attentional bias for angry faces. This study aimed at further characterising this attentional bias by investigating reaction times, heart rates, and ERPs while social phobics, spider phobics, and controls identified either the colour or the emotional quality of angry, happy, or neutral schematic faces. The emotional expression of angry faces did not int...

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...

1 Event Related Potentials

Event - Related Potentials

11 Electroencephalography is one of the most popular psychophysiological methods in clinical and 12 preclinical research and provides a recording that reflects the global electrical activity of the 13 brain – the EEG. A limitation of the EEG is that it represents the summation of all the electrical 14 activity at a given moment in time, making it difficult to isolate the activity associated wit...